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Automotive and Aerospace


SAAB needed product training for all sales people and sales managers on new models of cars that were coming out.


Interactive Advantage did all training course design and development for SAAB in an LCMS (learning content management system) using highly engaging interactivity to support the rich content included in the training.


SAAB received the developed product training which was used at all of their dealership locations around the country.


Saab is a Swedish premium car manufacturer. Saab serves the global market with world-leading products, services and solutions from military defence to civil security. With operations on every continent, Saab continuously develops, adapts and improves new technology to meet customers’ changing needs. Its most important markets today are Europe, South Africa, Australia and the US. Saab has around 14,000 employees. Annual sales amount to around SEK 24 billion, of which research and development account for about 20 per cent of sales.