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Under Armour

Retail / Services / High Tech


Under Armor had an internal instructional design team that needed authoring tool training to begin designing and developing e-learning internally.


Interactive Advantage went on-site to conduct authoring tool training to the Under Armor internal staff that would be responsible for instructional design and e-learning.


Under Armor’s internal instructional design team was able to use the training given by Interactive Advantage to begin designing and developing their own e-learning courseware.


It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.

Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.